Last DJ airs every Friday morning at 7:30am.
Guests play music of their choosing and discuss local happenings, their businesses, and more.
This week, we featured Barry Clark of Weston Snowboards!
Washington native Barry Clark launched Weston Snowboards last year, putting a much-needed local design and manufacturing presence in the Vail Valley. Adding to its appeal, Weston uses Colorado pines that have been cut to prevent the spread of the state’s bark beetle epidemic.
This year the company has focused on developing new, innovative board shapes for advanced and expert riders. It has also built a long-term partnership with leading splitboard hardware engineers.
“The timber industry was just a way of life where I grew up,” Clark explains. “I love everything about wood. I think healthy forest management includes cutting down unhealthy trees and harvesting them in a way that they can be used.”
With a hub in Minturn, located between Vail Mountain and Beaver Creek, Weston’s headquarters is uniquely situated to get feedback from a large group of hardcore Colorado freeriders. Clark calls that immediate feedback one of the hallmarks of his company’s business model.
“We want a rider to come into our store and tell us what they felt,” Clark says. “[This] interaction with riders is atypical in snowboard manufacturing. I’m not hiding in an office somewhere. I’m available to talk. I don’t know everything about snowboard building. I have a lot to learn. It’s going to be really beneficial in the long-term.”
“There has never been a snowboard manufacturer in the Vail Valley. It’s a little baffling with all the skier visits and the talent that we have in terms of riders. It’s the perfect place to be. We can press a board and ride the same day. It keeps us connected to the industry in a unique and powerful way.”